Service 1 of 10
Quantitative research
Structured surveys that measure how many people think, feel or behave in a particular way. We write the questionnaire, set quotas and sample sizes so the results hold up statistically, and run fieldwork online, by telephone or face to face, whichever suits your audience. Every result comes with significance testing, which shows which differences are real.
Typically used for
- Market sizing and demand estimates
- Concept, pricing and conjoint studies
- Customer satisfaction and NPS measurement
More about quantitative research →
Service 2 of 10
Qualitative research
In-depth interviews, focus groups and online communities that explain the reasons behind behaviour. Our moderators work from a discussion guide agreed with you and follow up on what participants say. You get a written analysis of the main themes, with quotes that show how people talk about them.
Typically used for
- Testing early ideas and propositions
- Understanding customer journeys and pain points
- Exploring a topic before a larger survey
More about qualitative research →
Service 3 of 10
Digital and social media research
We follow public conversation about your brand, category and competitors across social platforms, forums and review sites. Sentiment and topic analysis show what people praise, complain about and ask for. Online communities let us return to the same group of customers over several days or weeks.
Typically used for
- Brand health and reputation monitoring
- Reaction to campaigns and launches
- Spotting new trends early
More about digital and social research →
Service 4 of 10
Competitive and market intelligence
An overview of your market and the companies in it. We combine desk (secondary) research, published data and interviews with people in the industry to size the market, profile competitors and benchmark your position against them. The output is a fact base you can plan from.
Typically used for
- Market entry and expansion decisions
- Competitor profiling and benchmarking
- Business and investment planning
More about market intelligence →
Service 5 of 10
Geographic and demographic studies
Analysis of who your customers are and where they live. We segment markets by region, compare urban and rural behaviour, and look at cultural and language preferences, to show where growth is most likely to come from and how to adapt to each market.
Typically used for
- Regional market segmentation
- Urban and rural behaviour insights
- Adapting to global and local markets
More about geographic studies →
Service 6 of 10
Analytics and data services
Data processing and advanced analysis for survey results, customer databases and other datasets. We clean and weight the data, build tables, and use methods such as driver analysis, segmentation and regression to find out what moves the numbers you care about.
Typically used for
- Finding the drivers of satisfaction or choice
- Customer segmentation
- Data tables and dashboards for your team
More about analytics and data →
Service 7 of 10
Reporting and strategic consulting
We build reports and presentations around the decisions you are facing, run debrief workshops with your team, and set out recommendations in order of priority so you know what to do first.
Typically used for
- Board and leadership presentations
- Workshops that turn findings into plans
- Planning a longer research programme
More about reporting and consulting →
Service 8 of 10
Continuous tracking and monitoring
Studies repeated at regular intervals with the same method, to show how things change over time. We set up the questionnaire and sample once, then report each wave against the previous ones and point out the movements worth acting on.
Typically used for
- Brand awareness and perception tracking
- Customer experience KPIs
- Measuring the effect of campaigns over time
More about tracking studies →
Service 9 of 10
Ad hoc market research
One-off projects built around a single question. We choose the method that answers it within your timeline and budget, whether that is a survey, a set of interviews or a mix of both, and report back with a direct answer.
Typically used for
- Product and packaging tests
- Customer experience reviews
- Checking a price or proposition before launch
More about ad hoc research →
Service 10 of 10
Specialised research
Research with audiences that are hard to reach or need careful handling, such as senior B2B decision makers, healthcare professionals and patients. Recruitment, questionnaires and incentives are adapted to each group, and sensitive topics are handled with care.
Typically used for
- B2B and executive interviews
- Healthcare professional and patient studies
- Niche or low-incidence audiences
More about specialised research →
Discuss this service
